https://117v6v.videomarketingplatform.co/snippet-data-management-cv-the https://117v6v.videomarketingplatform.co/v.ihtml/player.html?photo_id=68629929 https://117v6v.videomarketingplatform.co/64968560/68629929/2d5b6c7ff93485ef1319d9876e275e56/video_medium/snippet-data-management-cv-the-video.mp4 https://117v6v.videomarketingplatform.co/64968560/68629929/2d5b6c7ff93485ef1319d9876e275e56/small/snippet-data-management-cv-the-thumbnail.jpg Snippet: Data Management - CV - The Marketing Technology Stack for eCommerce The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.  As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks. Between Risk and Experience It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds. What the Numbers Say Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance. About this Event Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C. Performance, security and availability are critical foundational elements for eCommerce and online business. To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years. Topics discussed include; <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability & Stability – Always online through traffic surges and attacks</li></ul>Data integration – Connecting source for business outcome Web Platforms – Combining CMS, OMS & a Mobile First mindset   DISCUSSION PANEL CHRISTINA ELMARK Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.   She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics. She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group. HEIDI TESCHEMACHER Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’. She was born into branding and retail, working at P&G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results. MIHAELA RISCA Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business. Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates. JOMAR REYES – HOST Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.   2021-05-10T09:53:11+00:00 yes 30 Snippets BLC data Ecommerce https://117v6v.videomarketingplatform.co/snippet-technology-changing https://117v6v.videomarketingplatform.co/v.ihtml/player.html?photo_id=68629578 https://117v6v.videomarketingplatform.co/64968560/68629578/48a42be475be03f19b5881f61a088132/video_medium/snippet-technology-changing-video.mp4 https://117v6v.videomarketingplatform.co/64968560/68629578/48a42be475be03f19b5881f61a088132/small/snippet-technology-changing-thumbnail.jpg Snippet: Technology Changing Business - HT - The Marketing Technology Stack for eCommerce The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.  As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks. Between Risk and Experience It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds. What the Numbers Say Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance. About this Event Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C. Performance, security and availability are critical foundational elements for eCommerce and online business. To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years. Topics discussed include; <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability & Stability – Always online through traffic surges and attacks</li></ul>Data integration – Connecting source for business outcome Web Platforms – Combining CMS, OMS & a Mobile First mindset   DISCUSSION PANEL CHRISTINA ELMARK Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.   She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics. She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group. HEIDI TESCHEMACHER Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’. She was born into branding and retail, working at P&G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results. MIHAELA RISCA Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business. Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates. JOMAR REYES – HOST Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.   2021-05-10T09:36:31+00:00 yes 137 Snippets Ecommerce Marketing Technology https://117v6v.videomarketingplatform.co/snippet-the-internet-for-ecom-mr https://117v6v.videomarketingplatform.co/v.ihtml/player.html?photo_id=68629449 https://117v6v.videomarketingplatform.co/64968560/68629449/8632a771a191a378376eef4cfc09a671/video_medium/snippet-the-internet-for-ecom-mr-video.mp4 https://117v6v.videomarketingplatform.co/64968560/68629449/8632a771a191a378376eef4cfc09a671/small/snippet-the-internet-for-ecom-mr-thumbnail.jpg Snippet: The Internet for eCom - MR - The Marketing Technology Stack for eCommerce The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.  As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks. Between Risk and Experience It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds. What the Numbers Say Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance. About this Event Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C. Performance, security and availability are critical foundational elements for eCommerce and online business. To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years. Topics discussed include; <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability & Stability – Always online through traffic surges and attacks</li></ul>Data integration – Connecting source for business outcome Web Platforms – Combining CMS, OMS & a Mobile First mindset   DISCUSSION PANEL CHRISTINA ELMARK Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.   She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics. She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group. HEIDI TESCHEMACHER Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’. She was born into branding and retail, working at P&G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results. MIHAELA RISCA Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business. Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates. JOMAR REYES – HOST Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.   2021-05-10T09:31:35+00:00 yes 99 Snippets Ecommerce Technology https://117v6v.videomarketingplatform.co/snippet-mobile-first-ce-the https://117v6v.videomarketingplatform.co/v.ihtml/player.html?photo_id=68629446 https://117v6v.videomarketingplatform.co/64968560/68629446/9e081413ec3f24e43c975319e0bff585/video_medium/snippet-mobile-first-ce-the-video.mp4 https://117v6v.videomarketingplatform.co/64968560/68629446/9e081413ec3f24e43c975319e0bff585/small/snippet-mobile-first-ce-the-thumbnail.jpg Snippet: Mobile First - CE - The Marketing Technology Stack for eCommerce The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.  As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks. Between Risk and Experience It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds. What the Numbers Say Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance. About this Event Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C. Performance, security and availability are critical foundational elements for eCommerce and online business. To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years. Topics discussed include; <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability & Stability – Always online through traffic surges and attacks</li></ul>Data integration – Connecting source for business outcome Web Platforms – Combining CMS, OMS & a Mobile First mindset   DISCUSSION PANEL CHRISTINA ELMARK Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.   She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics. She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group. HEIDI TESCHEMACHER Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’. She was born into branding and retail, working at P&G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results. MIHAELA RISCA Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business. Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates. JOMAR REYES – HOST Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.   2021-05-10T09:31:29+00:00 yes 84 Snippets Ecommerce Mobile https://117v6v.videomarketingplatform.co/interview-one-on-one-with-olivia-1 https://117v6v.videomarketingplatform.co/v.ihtml/player.html?photo_id=65487354 https://117v6v.videomarketingplatform.co/64968560/65487354/e708d196ac8977cdfc4287081b9f7327/video_medium/interview-one-on-one-with-olivia-1-video.mp4 https://117v6v.videomarketingplatform.co/64968560/65487354/e708d196ac8977cdfc4287081b9f7327/small/interview-one-on-one-with-olivia-1-thumbnail.jpg Interview: One on One with Olivia #1 Interview: One on One with Olivia - Community Advisors of BLC - Olivia 2020-12-08T16:24:34+00:00 yes 1240 Interviews Interview https://117v6v.videomarketingplatform.co/mark-chaudhry-sustaining https://117v6v.videomarketingplatform.co/v.ihtml/player.html?photo_id=65365563 https://117v6v.videomarketingplatform.co/64968567/65365563/ef777f25c0463c97eaeed3fcaf220752/video_medium/mark-chaudhry-sustaining-video.mp4 https://117v6v.videomarketingplatform.co/64968567/65365563/ef777f25c0463c97eaeed3fcaf220752/small/mark-chaudhry-sustaining-thumbnail.jpg Mark Chaudhry: Sustaining transformation in an Organisation How to maintain the company's focus on transformation. Mark Chaudhry: Sustaining transformation in an Organisation 2020-11-28T10:11:50+00:00 yes 95 Snippets CxO Mark Chaudhry https://117v6v.videomarketingplatform.co/future-of-organisational https://117v6v.videomarketingplatform.co/v.ihtml/player.html?photo_id=65298489 https://117v6v.videomarketingplatform.co/64968567/65298489/30f985ed01622e61e7dbf2f3c25a8993/video_medium/future-of-organisational-video.mp4 https://117v6v.videomarketingplatform.co/64968567/65298489/30f985ed01622e61e7dbf2f3c25a8993/small/future-of-organisational-thumbnail.jpg Future of Organisational Transformation - Who is responsible for Culture Mia Bertelsen Planck's response to the question, 'Who is responsible for defining the culture in an organisation'. 2020-11-23T16:33:13+00:00 yes 56 Snippets culture future transformation https://117v6v.videomarketingplatform.co/webcast-the-future-of-2 https://117v6v.videomarketingplatform.co/v.ihtml/player.html?photo_id=65227018 https://117v6v.videomarketingplatform.co/64968567/65227018/195ad1df06dac583688098cb00cb1d24/video_medium/webcast-the-future-of-2-video.mp4 https://117v6v.videomarketingplatform.co/64968567/65227018/195ad1df06dac583688098cb00cb1d24/small/webcast-the-future-of-2-thumbnail.jpg Webcast: The Future of Organisational Transformation <a href="http://brandleadership.community/Insights/webcast-the-future-of-organisational-transformation/" target="_self">Click here to see the full program</a>  2020-11-19T11:44:41+00:00 yes 2801 Webinars Future Organisation webcast https://117v6v.videomarketingplatform.co/test-production-meeting-test-emil https://117v6v.videomarketingplatform.co/v.ihtml/player.html?photo_id=64804339 https://117v6v.videomarketingplatform.co/60445168/64804339/a4b4e3d7a8cdfc786be02f6509af3383/video_medium/test-production-meeting-test-emil-video.mp4 https://117v6v.videomarketingplatform.co/60445168/64804339/a4b4e3d7a8cdfc786be02f6509af3383/small/test-production-meeting-test-emil-thumbnail.jpg TEST: Production Meeting Test - Emil & Jomar Testing 2020-10-21T12:00:04+00:00 yes 3966 Tests test https://117v6v.videomarketingplatform.co/test-test-cph-dismov https://117v6v.videomarketingplatform.co/v.ihtml/player.html?photo_id=64421963 https://117v6v.videomarketingplatform.co/60445027/64421963/069fa45c9560474ae5b4e5ab11b387b3/video_medium/test-test-cph-dismov-video.mp4 https://117v6v.videomarketingplatform.co/60445027/64421963/069fa45c9560474ae5b4e5ab11b387b3/small/test-test-cph-dismov-thumbnail.jpg TEST: Test CPH Dis.mov This is to test seating setup and camera angles, and the edit. Lighting and audio have not been optimised 2020-09-18T08:13:03+00:00 yes 74 Tests test https://117v6v.videomarketingplatform.co/future-of-ecommerce-webinar-series-1 https://117v6v.videomarketingplatform.co/v.ihtml/player.html?photo_id=63670545 https://117v6v.videomarketingplatform.co/60445192/63670545/45c4df5c2e3146ff2c77613fb5443aa4/video_medium/future-of-ecommerce-webinar-series-1-video.mp4 https://117v6v.videomarketingplatform.co/60445192/63670545/45c4df5c2e3146ff2c77613fb5443aa4/small/future-of-ecommerce-webinar-series-1-thumbnail.jpg Future of eCommerce Webinar Series - D2C & Amazon THE FUTURE OF ECOMMERCE Direct to Customer & the Impact of Amazon This webinar series explores how eCommerce has come of age, in the pandemic era eCommerce adoption will be redefining leading brands. eCommerce giant Amazon has proven, at the Direct to Customer is a powerful model that consumers are coming to expect. As this model is rapidly becoming a part of the new normal, we explore how adopting ‘direct to customer’ in a brand’s sales and marketing strategy will define the leading brands of tomorrow. In this first webinar, talks from two highly experienced senior digital marketing professionals Emmanuel Arendarcyzk (UK/FR) former Google executive and founder of Zesta, as well as Markus Varsikko (FI) the leading authority on Amazon in the Nordics and founder of Dash Retail. 2020-07-09T08:44:28+00:00 yes 2675 Webinars ecommerce future webinar