Brand Leadership Community jomar@brandleadership.community https://117v6v.videomarketingplatform.co en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Brand Leadership Community episodic no https://117v6v.videomarketingplatform.co/files/rv1.51/sitelogo.gif https://117v6v.videomarketingplatform.co http://blc.twentythree.com/brand-connect-webcast-beyond-the-1 <p><p>We all talk about breaking down silos. But how do you actually make it work?</p> <p>&nbsp;</p> <p>Marketing, data, technology, product and creative teams often work in very different ways. They have different priorities, different tools and sometimes very different ideas about what success looks like.</p> <p>In the first episode of the <strong>BLC Brand Connect Webcast</strong>, Jomar Reyes sits down with <strong>Bine Aagaard Johanson, Marta Florentyna Saratowicz and Julianna Hauswirth</strong> to talk about what happens when these different worlds come together.</p> <p>&nbsp;</p> <p>How can data help bring people together instead of creating another silo? Why do organisations invest in Martech and still struggle to work together? What role can AI play? And what does leadership have to do with all of it?</p> <p>&nbsp;</p> <p>The conversation also touches on trust, influence, collaboration and the role of women in technology, data and leadership.</p> <p>It is an open conversation with different perspectives, real experiences and plenty of room to follow where the discussion goes.</p> <p><strong>Watch the first episode and join the conversation.</strong></p> <h2>Meet the speakers</h2><h3>Bine Aagaard Johanson</h3><p><strong>Managing Director, Northern Europe, Jellyfish</strong></p> <p>Bine Aagaard Johanson is an accomplished digital sales and marketing leader with extensive experience across agencies, technology providers, publishing, and entrepreneurial ventures. Throughout her career, she has helped organizations accelerate growth by combining commercial strategy with digital innovation, customer-centric thinking, and strong leadership.</p> <p>With a passion for building high-performing teams, Bine is recognized for creating people-first cultures where collaboration, trust, and individual empowerment drive both business success and long-term growth. Her expertise spans digital sales, marketing strategy, business development, and organizational leadership, enabling organizations to navigate change while delivering measurable results.</p> <p>Known for her energetic and authentic leadership style, Bine is passionate about helping businesses and individuals reach their full potential. She regularly shares her perspectives on leadership, digital transformation, and creating workplaces where people, innovation, and performance thrive together.</p> <h3>Marta Florentyna Saratowicz</h3><p><strong>Data Strategy &amp; Product Leader, Danske Bank</strong></p> <p>Data is only valuable when it enables better decisions and that’s exactly where Marta Florentyna Saratowicz focuses her work. As a Data Strategy &amp; Product Leader at Danske Bank, she brings together data, technology, and business strategy to build products and capabilities that create lasting impact.</p> <p>With experience spanning banking, retail, and digital transformation, Marta has led cross-functional initiatives in data strategy, governance, analytics, and product development. She is passionate about translating complex business challenges into practical, scalable solutions while fostering collaboration across teams and disciplines.</p> <p>Known for her strategic mindset and hands-on approach, Marta believes that successful data organizations are built not only on technology, but on strong leadership, curiosity, and a shared commitment to continuous improvement.</p> <h3>Julianna Hauswirth</h3><p><strong>Senior Product Marketing Manager, Accutics</strong></p> <p>Julianna Hauswirth is a Senior Product Marketing Manager at Accutics, where she helps enterprise teams build trust in their marketing data. Her background spans client strategy, martech, analytics, adoption, and product storytelling, with experience supporting global brands in their data-driven transformation projects.</p> <p>Throughout her career, Julianna has focused on building strong client partnerships while leading complex analytics and digital marketing projects. Previously at Dear Future, formerly IIH Nordic, she played a key role in managing the strategic collaboration with Google, supporting organizations in making better use of marketing technology, cloud solutions, and data-driven decision-making.</p> <p>Beyond her client work, Julianna is an active contributor to the analytics community, regularly speaking at industry events and sharing practical perspectives on AI, marketing analytics, and digital transformation. She is passionate about making complex topics accessible and helping organizations turn data into impact.</p> <h3>Jomar Reyes</h3><p><strong>Founder, Brand Leadership Community</strong></p> <p>Jomar Reyes is the founder of the Brand Leadership Community, a Copenhagen-based platform that brings together professionals across brand, marketing, analytics and technology to share knowledge and build meaningful industry relationships.</p> <p>Earlier in his career, Jomar worked at IBM and ACNielsen, gaining experience in business analysis, market insights and commercial strategy. He later served as Head of Business Development and Marketing at Digital Media World magazine and events, helping connect the marketing and media industry through content and conferences.</p> <p>Today, Jomar focuses on building communities and platforms where practitioners can exchange ideas and learn from one another. As host of Brand Leadership Connect, he leads conversations with industry leaders exploring how brands grow through the intersection of strategy, technology and real-world execution.</p> <h2>In this episode</h2><p>What happens when marketing, data, technology and creative teams need to work as one?</p> <p>The conversation takes us into some of the questions many organisations are dealing with right now:</p> <p>• Why are silos still so difficult to break?</p> <p>• Can data bring an organisation together?</p> <p>• Why does Martech not always make collaboration easier?</p> <p>• Could AI change the way different teams work together?</p> <p>• What can leaders do to build more trust?</p> <p>• How do brands, agencies and technology partners work better together?</p> <p>• And who gets to have influence when important decisions are being made?</p> <p>These are just some of the questions that come up as the conversation unfolds.</p> <p><strong>Watch the episode and see where the conversation takes us.</strong></p> <h2>About the BLC Brand Connect Webcast</h2><p>The <strong>BLC Brand Connect Webcast</strong> brings practitioners, leaders and experts together for conversations about the things shaping modern brand leadership.</p> <p>It is not a formal interview and it is not meant to follow a strict script. We start with a topic, bring together people with different perspectives and let the conversation develop from there.</p> <p>The live webcast gives the BLC community a chance to join in, ask questions and be part of the discussion. The recordings then live on as podcast episodes, articles, video clips and other BLC content.</p> <p>The idea is simple: <strong>bring good people together, ask interesting questions and see what happens.</strong></p> <h2>Continue the conversation at Brand Leadership Connect</h2><p>Some conversations are better continued in person.</p> <p><strong>Brand Leadership Connect</strong> brings together people from brand, marketing, data, technology and business to share experiences, meet new people and continue the conversations started through BLC.</p> <p>If this episode gets you thinking, come and join us at <a target="_blank" rel="noopener noreferrer nofollow" href="https://brandleadership.community/events/brand-leadership-connect/"><strong>Brand Leadership Connect in Copenhagen</strong>.</a></p> <p><a target="_blank" rel="noopener noreferrer nofollow" href="https://brandleadership.community/events/brand-leadership-connect/"><strong>Explore Brand Leadership Connect&nbsp;</strong></a></p> </p><p><a href="http://blc.twentythree.com/brand-connect-webcast-beyond-the-1"><img src="http://blc.twentythree.com/64968575/131360956/baf08c5719e666b31fdf0adec621b98f/standard/download-24-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/131360956 Fri, 11 Sep 2026 10:52:22 GMT Brand Connect Webcast: Beyond the Silos - Building Connected Brand... We all talk about breaking down silos. But how do you actually make it work? Marketing, data, technology, product and creative teams often work in very different ways. They have different priorities, different tools and sometimes very different ideas about what success looks like. In the first episode of the BLC Brand Connect Webcast, Jomar Reyes sits down with Bine Aagaard Johanson, Marta Florentyna Saratowicz and Julianna Hauswirth to talk about what happens when these different worlds come together. How can data help bring people together instead of creating another silo? Why do organisations invest in Martech and still struggle to work together? What role can AI play? And what does leadership have to do with all of it? The conversation also touches on trust, influence, collaboration and the role of women in technology, data and leadership. It is an open conversation with different perspectives, real experiences and plenty of room to follow where the discussion goes. Watch the first episode and join the conversation. Meet the speakersBine Aagaard JohansonManaging Director, Northern Europe, Jellyfish Bine Aagaard Johanson is an accomplished digital sales and marketing leader with extensive experience across agencies, technology providers, publishing, and entrepreneurial ventures. Throughout her career, she has helped organizations accelerate growth by combining commercial strategy with digital innovation, customer-centric thinking, and strong leadership. With a passion for building high-performing teams, Bine is recognized for creating people-first cultures where collaboration, trust, and individual empowerment drive both business success and long-term growth. Her expertise spans digital sales, marketing strategy, business development, and organizational leadership, enabling organizations to navigate change while delivering measurable results. Known for her energetic and authentic leadership style, Bine is passionate about helping businesses and individuals reach their full potential. She regularly shares her perspectives on leadership, digital transformation, and creating workplaces where people, innovation, and performance thrive together. Marta Florentyna SaratowiczData Strategy Product Leader, Danske Bank Data is only valuable when it enables better decisions and that’s exactly where Marta Florentyna Saratowicz focuses her work. As a Data Strategy Product Leader at Danske Bank, she brings together data, technology, and business strategy to build products and capabilities that create lasting impact. With experience spanning banking, retail, and digital transformation, Marta has led cross-functional initiatives in data strategy, governance, analytics, and product development. She is passionate about translating complex business challenges into practical, scalable solutions while fostering collaboration across teams and disciplines. Known for her strategic mindset and hands-on approach, Marta believes that successful data organizations are built not only on technology, but on strong leadership, curiosity, and a shared commitment to continuous improvement. Julianna HauswirthSenior Product Marketing Manager, Accutics Julianna Hauswirth is a Senior Product Marketing Manager at Accutics, where she helps enterprise teams build trust in their marketing data. Her background spans client strategy, martech, analytics, adoption, and product storytelling, with experience supporting global brands in their data-driven transformation projects. Throughout her career, Julianna has focused on building strong client partnerships while leading complex analytics and digital marketing projects. Previously at Dear Future, formerly IIH Nordic, she played a key role in managing the strategic collaboration with Google, supporting organizations in making better use of marketing technology, cloud solutions, and data-driven decision-making. Beyond her client work, Julianna is an active contributor to the analytics community, regularly speaking at industry events and sharing practical perspectives on AI, marketing analytics, and digital transformation. She is passionate about making complex topics accessible and helping organizations turn data into impact. Jomar ReyesFounder, Brand Leadership Community Jomar Reyes is the founder of the Brand Leadership Community, a Copenhagen-based platform that brings together professionals across brand, marketing, analytics and technology to share knowledge and build meaningful industry relationships. Earlier in his career, Jomar worked at IBM and ACNielsen, gaining experience in business analysis, market insights and commercial strategy. He later served as Head of Business Development and Marketing at Digital Media World magazine and events, helping connect the marketing and media industry through content and conferences. Today, Jomar focuses on building communities and platforms where practitioners can exchange ideas and learn from one another. As host of Brand Leadership Connect, he leads conversations with industry leaders exploring how brands grow through the intersection of strategy, technology and real-world execution. In this episodeWhat happens when marketing, data, technology and creative teams need to work as one? The conversation takes us into some of the questions many organisations are dealing with right now: • Why are silos still so difficult to break? • Can data bring an organisation together? • Why does Martech not always make collaboration easier? • Could AI change the way different teams work together? • What can leaders do to build more trust? • How do brands, agencies and technology partners work better together? • And who gets to have influence when important decisions are being made? These are just some of the questions that come up as the conversation unfolds. Watch the episode and see where the conversation takes us. About the BLC Brand Connect WebcastThe BLC Brand Connect Webcast brings practitioners, leaders and experts together for conversations about the things shaping modern brand leadership. It is not a formal interview and it is not meant to follow a strict script. We start with a topic, bring together people with different perspectives and let the conversation develop from there. The live webcast gives the BLC community a chance to join in, ask questions and be part of the discussion. The recordings then live on as podcast episodes, articles, video clips and other BLC content. The idea is simple: bring good people together, ask interesting questions and see what happens. Continue the conversation at Brand Leadership ConnectSome conversations are better continued in person. Brand Leadership Connect brings together people from brand, marketing, data, technology and business to share experiences, meet new people and continue the conversations started through BLC. If this episode gets you thinking, come and join us at Brand Leadership Connect in Copenhagen. Explore Brand Leadership Connect We all talk about breaking down silos. But how do you actually make it work? Marketing, data, technology, product and creative teams often work in very different ways. They have different priorities, different tools and sometimes very different... Brand Leadership Community 41:38 <p><p>We all talk about breaking down silos. But how do you actually make it work?</p> <p>&nbsp;</p> <p>Marketing, data, technology, product and creative teams often work in very different ways. They have different priorities, different tools and sometimes very different ideas about what success looks like.</p> <p>In the first episode of the <strong>BLC Brand Connect Webcast</strong>, Jomar Reyes sits down with <strong>Bine Aagaard Johanson, Marta Florentyna Saratowicz and Julianna Hauswirth</strong> to talk about what happens when these different worlds come together.</p> <p>&nbsp;</p> <p>How can data help bring people together instead of creating another silo? Why do organisations invest in Martech and still struggle to work together? What role can AI play? And what does leadership have to do with all of it?</p> <p>&nbsp;</p> <p>The conversation also touches on trust, influence, collaboration and the role of women in technology, data and leadership.</p> <p>It is an open conversation with different perspectives, real experiences and plenty of room to follow where the discussion goes.</p> <p><strong>Watch the first episode and join the conversation.</strong></p> <h2>Meet the speakers</h2><h3>Bine Aagaard Johanson</h3><p><strong>Managing Director, Northern Europe, Jellyfish</strong></p> <p>Bine Aagaard Johanson is an accomplished digital sales and marketing leader with extensive experience across agencies, technology providers, publishing, and entrepreneurial ventures. Throughout her career, she has helped organizations accelerate growth by combining commercial strategy with digital innovation, customer-centric thinking, and strong leadership.</p> <p>With a passion for building high-performing teams, Bine is recognized for creating people-first cultures where collaboration, trust, and individual empowerment drive both business success and long-term growth. Her expertise spans digital sales, marketing strategy, business development, and organizational leadership, enabling organizations to navigate change while delivering measurable results.</p> <p>Known for her energetic and authentic leadership style, Bine is passionate about helping businesses and individuals reach their full potential. She regularly shares her perspectives on leadership, digital transformation, and creating workplaces where people, innovation, and performance thrive together.</p> <h3>Marta Florentyna Saratowicz</h3><p><strong>Data Strategy &amp; Product Leader, Danske Bank</strong></p> <p>Data is only valuable when it enables better decisions and that’s exactly where Marta Florentyna Saratowicz focuses her work. As a Data Strategy &amp; Product Leader at Danske Bank, she brings together data, technology, and business strategy to build products and capabilities that create lasting impact.</p> <p>With experience spanning banking, retail, and digital transformation, Marta has led cross-functional initiatives in data strategy, governance, analytics, and product development. She is passionate about translating complex business challenges into practical, scalable solutions while fostering collaboration across teams and disciplines.</p> <p>Known for her strategic mindset and hands-on approach, Marta believes that successful data organizations are built not only on technology, but on strong leadership, curiosity, and a shared commitment to continuous improvement.</p> <h3>Julianna Hauswirth</h3><p><strong>Senior Product Marketing Manager, Accutics</strong></p> <p>Julianna Hauswirth is a Senior Product Marketing Manager at Accutics, where she helps enterprise teams build trust in their marketing data. Her background spans client strategy, martech, analytics, adoption, and product storytelling, with experience supporting global brands in their data-driven transformation projects.</p> <p>Throughout her career, Julianna has focused on building strong client partnerships while leading complex analytics and digital marketing projects. Previously at Dear Future, formerly IIH Nordic, she played a key role in managing the strategic collaboration with Google, supporting organizations in making better use of marketing technology, cloud solutions, and data-driven decision-making.</p> <p>Beyond her client work, Julianna is an active contributor to the analytics community, regularly speaking at industry events and sharing practical perspectives on AI, marketing analytics, and digital transformation. She is passionate about making complex topics accessible and helping organizations turn data into impact.</p> <h3>Jomar Reyes</h3><p><strong>Founder, Brand Leadership Community</strong></p> <p>Jomar Reyes is the founder of the Brand Leadership Community, a Copenhagen-based platform that brings together professionals across brand, marketing, analytics and technology to share knowledge and build meaningful industry relationships.</p> <p>Earlier in his career, Jomar worked at IBM and ACNielsen, gaining experience in business analysis, market insights and commercial strategy. He later served as Head of Business Development and Marketing at Digital Media World magazine and events, helping connect the marketing and media industry through content and conferences.</p> <p>Today, Jomar focuses on building communities and platforms where practitioners can exchange ideas and learn from one another. As host of Brand Leadership Connect, he leads conversations with industry leaders exploring how brands grow through the intersection of strategy, technology and real-world execution.</p> <h2>In this episode</h2><p>What happens when marketing, data, technology and creative teams need to work as one?</p> <p>The conversation takes us into some of the questions many organisations are dealing with right now:</p> <p>• Why are silos still so difficult to break?</p> <p>• Can data bring an organisation together?</p> <p>• Why does Martech not always make collaboration easier?</p> <p>• Could AI change the way different teams work together?</p> <p>• What can leaders do to build more trust?</p> <p>• How do brands, agencies and technology partners work better together?</p> <p>• And who gets to have influence when important decisions are being made?</p> <p>These are just some of the questions that come up as the conversation unfolds.</p> <p><strong>Watch the episode and see where the conversation takes us.</strong></p> <h2>About the BLC Brand Connect Webcast</h2><p>The <strong>BLC Brand Connect Webcast</strong> brings practitioners, leaders and experts together for conversations about the things shaping modern brand leadership.</p> <p>It is not a formal interview and it is not meant to follow a strict script. We start with a topic, bring together people with different perspectives and let the conversation develop from there.</p> <p>The live webcast gives the BLC community a chance to join in, ask questions and be part of the discussion. The recordings then live on as podcast episodes, articles, video clips and other BLC content.</p> <p>The idea is simple: <strong>bring good people together, ask interesting questions and see what happens.</strong></p> <h2>Continue the conversation at Brand Leadership Connect</h2><p>Some conversations are better continued in person.</p> <p><strong>Brand Leadership Connect</strong> brings together people from brand, marketing, data, technology and business to share experiences, meet new people and continue the conversations started through BLC.</p> <p>If this episode gets you thinking, come and join us at <a target="_blank" rel="noopener noreferrer nofollow" href="https://brandleadership.community/events/brand-leadership-connect/"><strong>Brand Leadership Connect in Copenhagen</strong>.</a></p> <p><a target="_blank" rel="noopener noreferrer nofollow" href="https://brandleadership.community/events/brand-leadership-connect/"><strong>Explore Brand Leadership Connect&nbsp;</strong></a></p> </p><p><a href="http://blc.twentythree.com/brand-connect-webcast-beyond-the-1"><img src="http://blc.twentythree.com/64968575/131360956/baf08c5719e666b31fdf0adec621b98f/standard/download-24-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/on-the-move-making-agency-3 <p><h3>When Partnerships Become a Profit Problem</h3><p>Agency partnerships are everywhere. But how many agencies actually know what their partner portfolio is worth?</p><p>In this episode of <strong>On The Move</strong>, Robert Johnson and Steen Rasmussen take a closer look at the business behind agency–technology partnerships — and ask a deceptively simple question: <strong>what are you investing, and what are you getting back?</strong></p><p>From certifications and training to specialist resources, events and relationship management, partnerships come with real costs. Yet they are rarely treated with the same financial discipline as client business.</p><p>Robert and Steen explore why partnerships should be viewed as a <strong>P&amp;L area</strong>, how productization can turn partner technology into a scalable source of value, and why having more partners isn't necessarily better. The real opportunity lies in understanding which relationships strengthen the agency's strategy — and which ones quietly drain resources.</p><p>The conversation also looks at the signals agencies should be watching: when to invest more, when to fix a partnership, and when it may be time to walk away.</p><p>A short, provocative conversation about agency economics, partner strategy and one question every agency leader should be able to answer:</p><p><strong>What is our partner portfolio actually worth?</strong></p></p><p><a href="http://blc.twentythree.com/on-the-move-making-agency-3"><img src="http://blc.twentythree.com/64968566/131455626/256e0f9f7522889a8adb076f600b2f9f/standard/download-10-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/131455626 Thu, 10 Sep 2026 06:49:36 GMT ON THE MOVE- Making Agency Partnerships Profitable When Partnerships Become a Profit ProblemAgency partnerships are everywhere. But how many agencies actually know what their partner portfolio is worth?In this episode of On The Move, Robert Johnson and Steen Rasmussen take a closer look at the business behind agency–technology partnerships — and ask a deceptively simple question: what are you investing, and what are you getting back?From certifications and training to specialist resources, events and relationship management, partnerships come with real costs. Yet they are rarely treated with the same financial discipline as client business.Robert and Steen explore why partnerships should be viewed as a PL area, how productization can turn partner technology into a scalable source of value, and why having more partners isn't necessarily better. The real opportunity lies in understanding which relationships strengthen the agency's strategy — and which ones quietly drain resources.The conversation also looks at the signals agencies should be watching: when to invest more, when to fix a partnership, and when it may be time to walk away.A short, provocative conversation about agency economics, partner strategy and one question every agency leader should be able to answer:What is our partner portfolio actually worth? When Partnerships Become a Profit ProblemAgency partnerships are everywhere. But how many agencies actually know what their partner portfolio is worth?In this episode of On The Move, Robert Johnson and Steen Rasmussen take a closer look at the... Brand Leadership Community 23:42 <p><h3>When Partnerships Become a Profit Problem</h3><p>Agency partnerships are everywhere. But how many agencies actually know what their partner portfolio is worth?</p><p>In this episode of <strong>On The Move</strong>, Robert Johnson and Steen Rasmussen take a closer look at the business behind agency–technology partnerships — and ask a deceptively simple question: <strong>what are you investing, and what are you getting back?</strong></p><p>From certifications and training to specialist resources, events and relationship management, partnerships come with real costs. Yet they are rarely treated with the same financial discipline as client business.</p><p>Robert and Steen explore why partnerships should be viewed as a <strong>P&amp;L area</strong>, how productization can turn partner technology into a scalable source of value, and why having more partners isn't necessarily better. The real opportunity lies in understanding which relationships strengthen the agency's strategy — and which ones quietly drain resources.</p><p>The conversation also looks at the signals agencies should be watching: when to invest more, when to fix a partnership, and when it may be time to walk away.</p><p>A short, provocative conversation about agency economics, partner strategy and one question every agency leader should be able to answer:</p><p><strong>What is our partner portfolio actually worth?</strong></p></p><p><a href="http://blc.twentythree.com/on-the-move-making-agency-3"><img src="http://blc.twentythree.com/64968566/131455626/256e0f9f7522889a8adb076f600b2f9f/standard/download-10-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/what-is-connect <p><p>Two days. Three events. One Brand Leadership Connect.</p><p></p><p>Steen and Jomar explain what to expect on 30 September and 1 October in Copenhagen, and why you should be there.</p><p></p><p>Discover the full programme<a target="_blank" rel="noopener noreferrer nofollow" href="https://brandleadership.community/events/brand-leadership-connect/"> here</a></p></p><p><a href="http://blc.twentythree.com/what-is-connect"><img src="http://blc.twentythree.com/64968561/131104108/5ecacd10634cb0b8d1c9d1d556251ef4/standard/download-16-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/131104108 Wed, 02 Sep 2026 06:19:14 GMT What is Connect? Two days. Three events. One Brand Leadership Connect.Steen and Jomar explain what to expect on 30 September and 1 October in Copenhagen, and why you should be there.Discover the full programme here Two days. Three events. One Brand Leadership Connect.Steen and Jomar explain what to expect on 30 September and 1 October in Copenhagen, and why you should be there.Discover the full programme here Brand Leadership Community 04:27 <p><p>Two days. Three events. One Brand Leadership Connect.</p><p></p><p>Steen and Jomar explain what to expect on 30 September and 1 October in Copenhagen, and why you should be there.</p><p></p><p>Discover the full programme<a target="_blank" rel="noopener noreferrer nofollow" href="https://brandleadership.community/events/brand-leadership-connect/"> here</a></p></p><p><a href="http://blc.twentythree.com/what-is-connect"><img src="http://blc.twentythree.com/64968561/131104108/5ecacd10634cb0b8d1c9d1d556251ef4/standard/download-16-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/analytics-in-the-age-of-ai-why <p><h2>When answers become cheap, expertise becomes more important</h2><p>The first episode of the Analytics DevNet Webcast tackles one of the biggest questions facing analytics professionals today: <strong>what happens to expertise when AI can increasingly generate code, analysis and answers almost instantly?</strong></p><p>With analytics specialist and educator Simo Ahava joining Gunnar Griese, Steen Rasmussen and Jomar Reyes, the conversation moves beyond simple predictions about whether AI will replace analysts. Instead, it examines what practitioners need to understand if they are going to use AI responsibly and remain valuable as the technology evolves.</p><p>A central concern is the growing temptation to skip the difficult parts of learning. AI can already produce JavaScript, SQL, tagging configurations and explanations that previously required technical expertise. Simo acknowledges the productivity benefits, but argues that manually working through problems builds the mental models required to recognise when something is wrong.</p><p>That ability to question an apparently confident answer becomes increasingly important as AI-generated information spreads faster through organisations.</p><h2>The fundamentals have not disappeared</h2><p>Despite rapid technological change, much of the underlying work of analytics remains familiar.</p><p>Reliable measurement still depends on data quality, correct implementation, sound technical foundations and an understanding of what the organisation is actually trying to achieve. AI may accelerate parts of this process, but it does not remove the need for good inputs or human validation.</p><p>The discussion repeatedly returns to the principle that modelling and synthetic data cannot compensate indefinitely for weak real-world data.</p><p>Simo's position is therefore not anti-AI. He highlights useful applications including infrastructure optimisation, anomaly detection and reducing repetitive technical work. The argument is instead that AI should remove low-value effort while freeing practitioners to focus on more meaningful problems.</p><h2>Analytics is also an organisational discipline</h2><p>The conversation broadens into a critique of how organisations use analytics.</p><p>For decades, companies have invested in analytics while often separating analysts from the teams making everyday business decisions. Steen raises the problem of data becoming "negotiable" when stakeholders seek numbers that support an existing narrative.</p><p>Simo argues that analytics should not simply function as an answer-producing department. Data becomes valuable when it is integrated into organisational processes and decision-making.</p><p>The episode closes by connecting this philosophy to Analytics Dev itself. In a world where information and answers are increasingly available on demand, the hosts argue that <strong>interaction, peer learning and community become more valuable, not less.</strong></p><h3>Key Takeaway</h3><p>AI can make analytics faster, but speed alone does not create expertise. The practitioners who remain valuable will be those who combine AI fluency with strong technical foundations, critical thinking, sound data practices and the ability to connect analytics with real organisational decisions.</p></p><p><a href="http://blc.twentythree.com/analytics-in-the-age-of-ai-why"><img src="http://blc.twentythree.com/64968567/130975359/2a30e940b7c037c1c8bee9bfd4047fae/standard/download-20-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/130975359 Mon, 31 Aug 2026 07:48:08 GMT Analytics in the Age of AI: Why Fundamentals Still Matter. Featuring Simo Ahava When answers become cheap, expertise becomes more importantThe first episode of the Analytics DevNet Webcast tackles one of the biggest questions facing analytics professionals today: what happens to expertise when AI can increasingly generate code, analysis and answers almost instantly?With analytics specialist and educator Simo Ahava joining Gunnar Griese, Steen Rasmussen and Jomar Reyes, the conversation moves beyond simple predictions about whether AI will replace analysts. Instead, it examines what practitioners need to understand if they are going to use AI responsibly and remain valuable as the technology evolves.A central concern is the growing temptation to skip the difficult parts of learning. AI can already produce JavaScript, SQL, tagging configurations and explanations that previously required technical expertise. Simo acknowledges the productivity benefits, but argues that manually working through problems builds the mental models required to recognise when something is wrong.That ability to question an apparently confident answer becomes increasingly important as AI-generated information spreads faster through organisations.The fundamentals have not disappearedDespite rapid technological change, much of the underlying work of analytics remains familiar.Reliable measurement still depends on data quality, correct implementation, sound technical foundations and an understanding of what the organisation is actually trying to achieve. AI may accelerate parts of this process, but it does not remove the need for good inputs or human validation.The discussion repeatedly returns to the principle that modelling and synthetic data cannot compensate indefinitely for weak real-world data.Simo's position is therefore not anti-AI. He highlights useful applications including infrastructure optimisation, anomaly detection and reducing repetitive technical work. The argument is instead that AI should remove low-value effort while freeing practitioners to focus on more meaningful problems.Analytics is also an organisational disciplineThe conversation broadens into a critique of how organisations use analytics.For decades, companies have invested in analytics while often separating analysts from the teams making everyday business decisions. Steen raises the problem of data becoming "negotiable" when stakeholders seek numbers that support an existing narrative.Simo argues that analytics should not simply function as an answer-producing department. Data becomes valuable when it is integrated into organisational processes and decision-making.The episode closes by connecting this philosophy to Analytics Dev itself. In a world where information and answers are increasingly available on demand, the hosts argue that interaction, peer learning and community become more valuable, not less.Key TakeawayAI can make analytics faster, but speed alone does not create expertise. The practitioners who remain valuable will be those who combine AI fluency with strong technical foundations, critical thinking, sound data practices and the ability to connect analytics with real organisational decisions. When answers become cheap, expertise becomes more importantThe first episode of the Analytics DevNet Webcast tackles one of the biggest questions facing analytics professionals today: what happens to expertise when AI can increasingly generate... Brand Leadership Community 48:38 <p><h2>When answers become cheap, expertise becomes more important</h2><p>The first episode of the Analytics DevNet Webcast tackles one of the biggest questions facing analytics professionals today: <strong>what happens to expertise when AI can increasingly generate code, analysis and answers almost instantly?</strong></p><p>With analytics specialist and educator Simo Ahava joining Gunnar Griese, Steen Rasmussen and Jomar Reyes, the conversation moves beyond simple predictions about whether AI will replace analysts. Instead, it examines what practitioners need to understand if they are going to use AI responsibly and remain valuable as the technology evolves.</p><p>A central concern is the growing temptation to skip the difficult parts of learning. AI can already produce JavaScript, SQL, tagging configurations and explanations that previously required technical expertise. Simo acknowledges the productivity benefits, but argues that manually working through problems builds the mental models required to recognise when something is wrong.</p><p>That ability to question an apparently confident answer becomes increasingly important as AI-generated information spreads faster through organisations.</p><h2>The fundamentals have not disappeared</h2><p>Despite rapid technological change, much of the underlying work of analytics remains familiar.</p><p>Reliable measurement still depends on data quality, correct implementation, sound technical foundations and an understanding of what the organisation is actually trying to achieve. AI may accelerate parts of this process, but it does not remove the need for good inputs or human validation.</p><p>The discussion repeatedly returns to the principle that modelling and synthetic data cannot compensate indefinitely for weak real-world data.</p><p>Simo's position is therefore not anti-AI. He highlights useful applications including infrastructure optimisation, anomaly detection and reducing repetitive technical work. The argument is instead that AI should remove low-value effort while freeing practitioners to focus on more meaningful problems.</p><h2>Analytics is also an organisational discipline</h2><p>The conversation broadens into a critique of how organisations use analytics.</p><p>For decades, companies have invested in analytics while often separating analysts from the teams making everyday business decisions. Steen raises the problem of data becoming "negotiable" when stakeholders seek numbers that support an existing narrative.</p><p>Simo argues that analytics should not simply function as an answer-producing department. Data becomes valuable when it is integrated into organisational processes and decision-making.</p><p>The episode closes by connecting this philosophy to Analytics Dev itself. In a world where information and answers are increasingly available on demand, the hosts argue that <strong>interaction, peer learning and community become more valuable, not less.</strong></p><h3>Key Takeaway</h3><p>AI can make analytics faster, but speed alone does not create expertise. The practitioners who remain valuable will be those who combine AI fluency with strong technical foundations, critical thinking, sound data practices and the ability to connect analytics with real organisational decisions.</p></p><p><a href="http://blc.twentythree.com/analytics-in-the-age-of-ai-why"><img src="http://blc.twentythree.com/64968567/130975359/2a30e940b7c037c1c8bee9bfd4047fae/standard/download-20-thumbnail.jpg" width="600" height="338"/></a></p> analyticsdev.net Webcast http://blc.twentythree.com/snippet-data-management-cv-the <p><p><strong>The eCommerce Technology Stack</strong></p> <p><em>The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business</em></p> <p>With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.&nbsp;</p> <p>As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks.</p> <p><strong>Between Risk and Experience</strong></p> <p>It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds.</p> <p><strong>What the Numbers Say</strong></p> <p>Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance.</p> <p><strong>About this Event</strong></p> <p>Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C.</p> <p><strong><em>Performance, security and availability are critical foundational elements for eCommerce and online business.</em></strong></p> <p>To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years.</p> <p>Topics discussed include;</p> <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability &amp; Stability – Always online through traffic surges and attacks</li></ul><p>Data integration – Connecting source for business outcome</p> <p>Web Platforms – Combining CMS, OMS &amp; a Mobile First mindset</p> <p>&nbsp;</p> <p><strong>DISCUSSION PANEL</strong></p> <p><strong>CHRISTINA ELMARK</strong></p> <p>Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.</p> <p>&nbsp;</p> <p>She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.</p> <p>She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.</p> <p><strong>HEIDI TESCHEMACHER</strong></p> <p>Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.</p> <p>She was born into branding and retail, working at P&amp;G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.</p> <p><strong>MIHAELA RISCA</strong></p> <p>Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business.</p> <p>Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates.</p> <p><strong>JOMAR REYES – HOST</strong></p> <p>Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.</p> <p>&nbsp;</p></p><p><a href="http://blc.twentythree.com/snippet-data-management-cv-the"><img src="http://blc.twentythree.com/64968560/68629929/2d5b6c7ff93485ef1319d9876e275e56/standard/download-8-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/68629929 Thu, 06 May 2021 12:25:36 GMT Snippet: Data Management - CV - The Marketing Technology Stack for eCommerce The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year. As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks. Between Risk and Experience It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds. What the Numbers Say Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance. About this Event Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C. Performance, security and availability are critical foundational elements for eCommerce and online business. To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years. Topics discussed include; Customer experience – The art of Page PerformanceThe Speed vs. rich media balanceRisk vs. Turnover – Optimising Fraud preventionReliability Stability – Always online through traffic surges and attacksData integration – Connecting source for business outcome Web Platforms – Combining CMS, OMS a Mobile First mindset DISCUSSION PANEL CHRISTINA ELMARK Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication. She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics. She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group. HEIDI TESCHEMACHER Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’. She was born into branding and retail, working at PG, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results. MIHAELA RISCA Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business. Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates. JOMAR REYES – HOST Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic. The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year. As retailers and... Brand Leadership Community 00:30 <p><p><strong>The eCommerce Technology Stack</strong></p> <p><em>The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business</em></p> <p>With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.&nbsp;</p> <p>As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks.</p> <p><strong>Between Risk and Experience</strong></p> <p>It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds.</p> <p><strong>What the Numbers Say</strong></p> <p>Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance.</p> <p><strong>About this Event</strong></p> <p>Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C.</p> <p><strong><em>Performance, security and availability are critical foundational elements for eCommerce and online business.</em></strong></p> <p>To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years.</p> <p>Topics discussed include;</p> <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability &amp; Stability – Always online through traffic surges and attacks</li></ul><p>Data integration – Connecting source for business outcome</p> <p>Web Platforms – Combining CMS, OMS &amp; a Mobile First mindset</p> <p>&nbsp;</p> <p><strong>DISCUSSION PANEL</strong></p> <p><strong>CHRISTINA ELMARK</strong></p> <p>Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.</p> <p>&nbsp;</p> <p>She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.</p> <p>She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.</p> <p><strong>HEIDI TESCHEMACHER</strong></p> <p>Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.</p> <p>She was born into branding and retail, working at P&amp;G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.</p> <p><strong>MIHAELA RISCA</strong></p> <p>Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business.</p> <p>Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates.</p> <p><strong>JOMAR REYES – HOST</strong></p> <p>Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.</p> <p>&nbsp;</p></p><p><a href="http://blc.twentythree.com/snippet-data-management-cv-the"><img src="http://blc.twentythree.com/64968560/68629929/2d5b6c7ff93485ef1319d9876e275e56/standard/download-8-thumbnail.jpg" width="600" height="338"/></a></p> BLC data Ecommerce http://blc.twentythree.com/snippet-technology-changing <p><p><strong>The eCommerce Technology Stack</strong></p> <p><em>The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business</em></p> <p>With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.&nbsp;</p> <p>As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks.</p> <p><strong>Between Risk and Experience</strong></p> <p>It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds.</p> <p><strong>What the Numbers Say</strong></p> <p>Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance.</p> <p><strong>About this Event</strong></p> <p>Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C.</p> <p><strong><em>Performance, security and availability are critical foundational elements for eCommerce and online business.</em></strong></p> <p>To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years.</p> <p>Topics discussed include;</p> <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability &amp; Stability – Always online through traffic surges and attacks</li></ul><p>Data integration – Connecting source for business outcome</p> <p>Web Platforms – Combining CMS, OMS &amp; a Mobile First mindset</p> <p>&nbsp;</p> <p><strong>DISCUSSION PANEL</strong></p> <p><strong>CHRISTINA ELMARK</strong></p> <p>Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.</p> <p>&nbsp;</p> <p>She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.</p> <p>She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.</p> <p><strong>HEIDI TESCHEMACHER</strong></p> <p>Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.</p> <p>She was born into branding and retail, working at P&amp;G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.</p> <p><strong>MIHAELA RISCA</strong></p> <p>Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business.</p> <p>Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates.</p> <p><strong>JOMAR REYES – HOST</strong></p> <p>Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.</p> <p>&nbsp;</p></p><p><a href="http://blc.twentythree.com/snippet-technology-changing"><img src="http://blc.twentythree.com/64968560/68629578/48a42be475be03f19b5881f61a088132/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/68629578 Thu, 06 May 2021 12:25:36 GMT Snippet: Technology Changing Business - HT - The Marketing Technology Stack... The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year. As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks. Between Risk and Experience It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds. What the Numbers Say Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance. About this Event Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C. Performance, security and availability are critical foundational elements for eCommerce and online business. To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years. Topics discussed include; Customer experience – The art of Page PerformanceThe Speed vs. rich media balanceRisk vs. Turnover – Optimising Fraud preventionReliability Stability – Always online through traffic surges and attacksData integration – Connecting source for business outcome Web Platforms – Combining CMS, OMS a Mobile First mindset DISCUSSION PANEL CHRISTINA ELMARK Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication. She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics. She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group. HEIDI TESCHEMACHER Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’. She was born into branding and retail, working at PG, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results. MIHAELA RISCA Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business. Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates. JOMAR REYES – HOST Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic. The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year. As retailers and... Brand Leadership Community 02:17 <p><p><strong>The eCommerce Technology Stack</strong></p> <p><em>The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business</em></p> <p>With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.&nbsp;</p> <p>As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks.</p> <p><strong>Between Risk and Experience</strong></p> <p>It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds.</p> <p><strong>What the Numbers Say</strong></p> <p>Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance.</p> <p><strong>About this Event</strong></p> <p>Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C.</p> <p><strong><em>Performance, security and availability are critical foundational elements for eCommerce and online business.</em></strong></p> <p>To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years.</p> <p>Topics discussed include;</p> <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability &amp; Stability – Always online through traffic surges and attacks</li></ul><p>Data integration – Connecting source for business outcome</p> <p>Web Platforms – Combining CMS, OMS &amp; a Mobile First mindset</p> <p>&nbsp;</p> <p><strong>DISCUSSION PANEL</strong></p> <p><strong>CHRISTINA ELMARK</strong></p> <p>Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.</p> <p>&nbsp;</p> <p>She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.</p> <p>She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.</p> <p><strong>HEIDI TESCHEMACHER</strong></p> <p>Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.</p> <p>She was born into branding and retail, working at P&amp;G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.</p> <p><strong>MIHAELA RISCA</strong></p> <p>Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business.</p> <p>Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates.</p> <p><strong>JOMAR REYES – HOST</strong></p> <p>Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.</p> <p>&nbsp;</p></p><p><a href="http://blc.twentythree.com/snippet-technology-changing"><img src="http://blc.twentythree.com/64968560/68629578/48a42be475be03f19b5881f61a088132/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> Ecommerce Marketing Technology http://blc.twentythree.com/snippet-the-internet-for-ecom-mr <p><p><strong>The eCommerce Technology Stack</strong></p> <p><em>The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business</em></p> <p>With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.&nbsp;</p> <p>As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks.</p> <p><strong>Between Risk and Experience</strong></p> <p>It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds.</p> <p><strong>What the Numbers Say</strong></p> <p>Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance.</p> <p><strong>About this Event</strong></p> <p>Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C.</p> <p><strong><em>Performance, security and availability are critical foundational elements for eCommerce and online business.</em></strong></p> <p>To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years.</p> <p>Topics discussed include;</p> <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability &amp; Stability – Always online through traffic surges and attacks</li></ul><p>Data integration – Connecting source for business outcome</p> <p>Web Platforms – Combining CMS, OMS &amp; a Mobile First mindset</p> <p>&nbsp;</p> <p><strong>DISCUSSION PANEL</strong></p> <p><strong>CHRISTINA ELMARK</strong></p> <p>Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.</p> <p>&nbsp;</p> <p>She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.</p> <p>She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.</p> <p><strong>HEIDI TESCHEMACHER</strong></p> <p>Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.</p> <p>She was born into branding and retail, working at P&amp;G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.</p> <p><strong>MIHAELA RISCA</strong></p> <p>Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business.</p> <p>Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates.</p> <p><strong>JOMAR REYES – HOST</strong></p> <p>Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.</p> <p>&nbsp;</p></p><p><a href="http://blc.twentythree.com/snippet-the-internet-for-ecom-mr"><img src="http://blc.twentythree.com/64968560/68629449/8632a771a191a378376eef4cfc09a671/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/68629449 Thu, 06 May 2021 12:25:36 GMT Snippet: The Internet for eCom - MR - The Marketing Technology Stack for... The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year. As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks. Between Risk and Experience It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds. What the Numbers Say Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance. About this Event Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C. Performance, security and availability are critical foundational elements for eCommerce and online business. To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years. Topics discussed include; Customer experience – The art of Page PerformanceThe Speed vs. rich media balanceRisk vs. Turnover – Optimising Fraud preventionReliability Stability – Always online through traffic surges and attacksData integration – Connecting source for business outcome Web Platforms – Combining CMS, OMS a Mobile First mindset DISCUSSION PANEL CHRISTINA ELMARK Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication. She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics. She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group. HEIDI TESCHEMACHER Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’. She was born into branding and retail, working at PG, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results. MIHAELA RISCA Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business. Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates. JOMAR REYES – HOST Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic. The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year. As retailers and... Brand Leadership Community 01:39 <p><p><strong>The eCommerce Technology Stack</strong></p> <p><em>The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business</em></p> <p>With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.&nbsp;</p> <p>As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks.</p> <p><strong>Between Risk and Experience</strong></p> <p>It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds.</p> <p><strong>What the Numbers Say</strong></p> <p>Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance.</p> <p><strong>About this Event</strong></p> <p>Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C.</p> <p><strong><em>Performance, security and availability are critical foundational elements for eCommerce and online business.</em></strong></p> <p>To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years.</p> <p>Topics discussed include;</p> <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability &amp; Stability – Always online through traffic surges and attacks</li></ul><p>Data integration – Connecting source for business outcome</p> <p>Web Platforms – Combining CMS, OMS &amp; a Mobile First mindset</p> <p>&nbsp;</p> <p><strong>DISCUSSION PANEL</strong></p> <p><strong>CHRISTINA ELMARK</strong></p> <p>Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.</p> <p>&nbsp;</p> <p>She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.</p> <p>She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.</p> <p><strong>HEIDI TESCHEMACHER</strong></p> <p>Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.</p> <p>She was born into branding and retail, working at P&amp;G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.</p> <p><strong>MIHAELA RISCA</strong></p> <p>Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business.</p> <p>Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates.</p> <p><strong>JOMAR REYES – HOST</strong></p> <p>Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.</p> <p>&nbsp;</p></p><p><a href="http://blc.twentythree.com/snippet-the-internet-for-ecom-mr"><img src="http://blc.twentythree.com/64968560/68629449/8632a771a191a378376eef4cfc09a671/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> Ecommerce Technology http://blc.twentythree.com/snippet-mobile-first-ce-the <p><p><strong>The eCommerce Technology Stack</strong></p> <p><em>The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business</em></p> <p>With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.&nbsp;</p> <p>As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks.</p> <p><strong>Between Risk and Experience</strong></p> <p>It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds.</p> <p><strong>What the Numbers Say</strong></p> <p>Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance.</p> <p><strong>About this Event</strong></p> <p>Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C.</p> <p><strong><em>Performance, security and availability are critical foundational elements for eCommerce and online business.</em></strong></p> <p>To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years.</p> <p>Topics discussed include;</p> <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability &amp; Stability – Always online through traffic surges and attacks</li></ul><p>Data integration – Connecting source for business outcome</p> <p>Web Platforms – Combining CMS, OMS &amp; a Mobile First mindset</p> <p>&nbsp;</p> <p><strong>DISCUSSION PANEL</strong></p> <p><strong>CHRISTINA ELMARK</strong></p> <p>Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.</p> <p>&nbsp;</p> <p>She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.</p> <p>She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.</p> <p><strong>HEIDI TESCHEMACHER</strong></p> <p>Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.</p> <p>She was born into branding and retail, working at P&amp;G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.</p> <p><strong>MIHAELA RISCA</strong></p> <p>Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business.</p> <p>Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates.</p> <p><strong>JOMAR REYES – HOST</strong></p> <p>Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.</p> <p>&nbsp;</p></p><p><a href="http://blc.twentythree.com/snippet-mobile-first-ce-the"><img src="http://blc.twentythree.com/64968560/68629446/9e081413ec3f24e43c975319e0bff585/standard/download-8-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/68629446 Thu, 06 May 2021 12:25:36 GMT Snippet: Mobile First - CE - The Marketing Technology Stack for eCommerce The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year. As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks. Between Risk and Experience It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds. What the Numbers Say Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance. About this Event Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C. Performance, security and availability are critical foundational elements for eCommerce and online business. To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years. Topics discussed include; Customer experience – The art of Page PerformanceThe Speed vs. rich media balanceRisk vs. Turnover – Optimising Fraud preventionReliability Stability – Always online through traffic surges and attacksData integration – Connecting source for business outcome Web Platforms – Combining CMS, OMS a Mobile First mindset DISCUSSION PANEL CHRISTINA ELMARK Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication. She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics. She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group. HEIDI TESCHEMACHER Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’. She was born into branding and retail, working at PG, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results. MIHAELA RISCA Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business. Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates. JOMAR REYES – HOST Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic. The eCommerce Technology Stack The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year. As retailers and... Brand Leadership Community 01:24 <p><p><strong>The eCommerce Technology Stack</strong></p> <p><em>The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business</em></p> <p>With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.&nbsp;</p> <p>As retailers and brands look to tap into the increased volume of sales through online created due to the pandemic, there is both an opportunity and a need for these businesses to upgrade their technology infrastructure, both to remain competitive by enhancing the experience, but at the same time putting up safeguards against the increasing fraud and attacks.</p> <p><strong>Between Risk and Experience</strong></p> <p>It is in this cross section where customer experience meets risk, that the huge opportunity for optimization exists at the movement, since maximizing business also increases undesired attention from hackers and frauds.</p> <p><strong>What the Numbers Say</strong></p> <p>Statistics directly show that larger ecommerce sites are much more likely to be targeted. At the same time, the consumers and customers have significantly increased their expectation of rich media, page speed and reliability raising the bar for site performance.</p> <p><strong>About this Event</strong></p> <p>Join this event to dive into the balance between give and take for the right new version of digital business and ecommerce – for both B2B and B2C.</p> <p><strong><em>Performance, security and availability are critical foundational elements for eCommerce and online business.</em></strong></p> <p>To help explore this cross section we have gather a panel focusing on both supporting growth and utilising technology to deliver exceptional results. Our expert panel of advisors will explore considerations and technologies for configuring the best of breed technology stack for an optimal customer experience and ultimately creating an eCommerce channel that will lay the path for solid growth over the years.</p> <p>Topics discussed include;</p> <ul><li>Customer experience – The art of Page Performance</li><li>The Speed vs. rich media balance</li><li>Risk vs. Turnover – Optimising Fraud prevention</li><li>Reliability &amp; Stability – Always online through traffic surges and attacks</li></ul><p>Data integration – Connecting source for business outcome</p> <p>Web Platforms – Combining CMS, OMS &amp; a Mobile First mindset</p> <p>&nbsp;</p> <p><strong>DISCUSSION PANEL</strong></p> <p><strong>CHRISTINA ELMARK</strong></p> <p>Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.</p> <p>&nbsp;</p> <p>She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.</p> <p>She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.</p> <p><strong>HEIDI TESCHEMACHER</strong></p> <p>Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.</p> <p>She was born into branding and retail, working at P&amp;G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.</p> <p><strong>MIHAELA RISCA</strong></p> <p>Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business.</p> <p>Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates.</p> <p><strong>JOMAR REYES – HOST</strong></p> <p>Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.</p> <p>&nbsp;</p></p><p><a href="http://blc.twentythree.com/snippet-mobile-first-ce-the"><img src="http://blc.twentythree.com/64968560/68629446/9e081413ec3f24e43c975319e0bff585/standard/download-8-thumbnail.jpg" width="600" height="338"/></a></p> Ecommerce Mobile http://blc.twentythree.com/interview-one-on-one-with-olivia-1 <p>Interview: One on One with Olivia - Community Advisors of BLC - Olivia</p><p><a href="http://blc.twentythree.com/interview-one-on-one-with-olivia-1"><img src="http://blc.twentythree.com/64968560/65487354/e708d196ac8977cdfc4287081b9f7327/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/65487354 Wed, 09 Dec 2020 13:22:34 GMT Interview: One on One with Olivia #1 Interview: One on One with Olivia - Community Advisors of BLC - Olivia Interview: One on One with Olivia - Community Advisors of BLC - Olivia Brand Leadership Community 20:40 <p>Interview: One on One with Olivia - Community Advisors of BLC - Olivia</p><p><a href="http://blc.twentythree.com/interview-one-on-one-with-olivia-1"><img src="http://blc.twentythree.com/64968560/65487354/e708d196ac8977cdfc4287081b9f7327/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> Interview http://blc.twentythree.com/webcast-the-future-of-2 <p><p><a href="http://brandleadership.community/Insights/webcast-the-future-of-organisational-transformation/" target="_self">Click here to see the full program</a>&nbsp;</p> </p><p><a href="http://blc.twentythree.com/webcast-the-future-of-2"><img src="http://blc.twentythree.com/64968567/65227018/195ad1df06dac583688098cb00cb1d24/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/65227018 Thu, 19 Nov 2020 11:46:04 GMT Webcast: The Future of Organisational Transformation Click here to see the full program Click here to see the full program Brand Leadership Community 46:41 <p><p><a href="http://brandleadership.community/Insights/webcast-the-future-of-organisational-transformation/" target="_self">Click here to see the full program</a>&nbsp;</p> </p><p><a href="http://blc.twentythree.com/webcast-the-future-of-2"><img src="http://blc.twentythree.com/64968567/65227018/195ad1df06dac583688098cb00cb1d24/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> Future Organisation webcast http://blc.twentythree.com/mark-chaudhry-sustaining <p>How to maintain the company's focus on transformation.&nbsp;Mark Chaudhry: Sustaining transformation in an Organisation</p><p><a href="http://blc.twentythree.com/mark-chaudhry-sustaining"><img src="http://blc.twentythree.com/64968567/65365563/ef777f25c0463c97eaeed3fcaf220752/standard/download-11-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/65365563 Thu, 19 Nov 2020 11:46:04 GMT Mark Chaudhry: Sustaining transformation in an Organisation How to maintain the company's focus on transformation.Mark Chaudhry: Sustaining transformation in an Organisation How to maintain the company's focus on transformation.Mark Chaudhry: Sustaining transformation in an Organisation Brand Leadership Community 01:35 <p>How to maintain the company's focus on transformation.&nbsp;Mark Chaudhry: Sustaining transformation in an Organisation</p><p><a href="http://blc.twentythree.com/mark-chaudhry-sustaining"><img src="http://blc.twentythree.com/64968567/65365563/ef777f25c0463c97eaeed3fcaf220752/standard/download-11-thumbnail.jpg" width="600" height="338"/></a></p> CxO Mark Chaudhry http://blc.twentythree.com/future-of-organisational <p>Mia Bertelsen Planck's response to the question, 'Who is responsible for defining the culture in an organisation'.</p><p><a href="http://blc.twentythree.com/future-of-organisational"><img src="http://blc.twentythree.com/64968567/65298489/30f985ed01622e61e7dbf2f3c25a8993/standard/download-8-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/65298489 Thu, 19 Nov 2020 11:46:04 GMT Future of Organisational Transformation - Who is responsible for Culture Mia Bertelsen Planck's response to the question, 'Who is responsible for defining the culture in an organisation'. Mia Bertelsen Planck's response to the question, 'Who is responsible for defining the culture in an organisation'. Brand Leadership Community 00:56 <p>Mia Bertelsen Planck's response to the question, 'Who is responsible for defining the culture in an organisation'.</p><p><a href="http://blc.twentythree.com/future-of-organisational"><img src="http://blc.twentythree.com/64968567/65298489/30f985ed01622e61e7dbf2f3c25a8993/standard/download-8-thumbnail.jpg" width="600" height="338"/></a></p> culture future transformation http://blc.twentythree.com/test-production-meeting-test-emil <p>Testing</p><p><a href="http://blc.twentythree.com/test-production-meeting-test-emil"><img src="http://blc.twentythree.com/60445168/64804339/a4b4e3d7a8cdfc786be02f6509af3383/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/64804339 Thu, 22 Oct 2020 07:29:42 GMT TEST: Production Meeting Test - Emil & Jomar Testing Testing Brand Leadership Community 01:06:06 <p>Testing</p><p><a href="http://blc.twentythree.com/test-production-meeting-test-emil"><img src="http://blc.twentythree.com/60445168/64804339/a4b4e3d7a8cdfc786be02f6509af3383/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> test http://blc.twentythree.com/test-test-cph-dismov <p>This is to test seating setup and camera angles, and the edit.<br><br>Lighting and audio have not been optimised</p><p><a href="http://blc.twentythree.com/test-test-cph-dismov"><img src="http://blc.twentythree.com/60445027/64421963/069fa45c9560474ae5b4e5ab11b387b3/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/64421963 Sat, 19 Sep 2020 19:09:39 GMT TEST: Test CPH Dis.mov This is to test seating setup and camera angles, and the edit.Lighting and audio have not been optimised This is to test seating setup and camera angles, and the edit.Lighting and audio have not been optimised Brand Leadership Community 01:14 <p>This is to test seating setup and camera angles, and the edit.<br><br>Lighting and audio have not been optimised</p><p><a href="http://blc.twentythree.com/test-test-cph-dismov"><img src="http://blc.twentythree.com/60445027/64421963/069fa45c9560474ae5b4e5ab11b387b3/standard/download-9-thumbnail.jpg" width="600" height="338"/></a></p> test http://blc.twentythree.com/future-of-ecommerce-webinar-series-1 <p><p><strong>THE FUTURE OF ECOMMERCE</strong></p> <p><strong>Direct to Customer &amp; the Impact of Amazon</strong></p> <p>This webinar series explores how eCommerce has come of age, in the pandemic era eCommerce adoption will be redefining leading brands.</p> <p>eCommerce giant Amazon has proven, at the Direct to Customer is a powerful model that consumers are coming to expect.</p> <p>As this model is rapidly becoming a part of the new normal, we explore how adopting ‘direct to customer’ in a brand’s sales and marketing strategy will define the leading brands of tomorrow.</p> <p>In this first webinar, talks from two highly experienced senior digital marketing professionals Emmanuel Arendarcyzk (UK/FR) former Google executive and founder of Zesta, as well as Markus Varsikko (FI) the leading authority on Amazon in the Nordics and founder of Dash Retail.</p> </p><p><a href="http://blc.twentythree.com/future-of-ecommerce-webinar-series-1"><img src="http://blc.twentythree.com/60445192/63670545/45c4df5c2e3146ff2c77613fb5443aa4/standard/download-6-thumbnail.jpg" width="600" height="338"/></a></p> http://blc.twentythree.com/photo/63670545 Tue, 14 Jul 2020 14:57:46 GMT Future of eCommerce Webinar Series - D2C & Amazon THE FUTURE OF ECOMMERCE Direct to Customer the Impact of Amazon This webinar series explores how eCommerce has come of age, in the pandemic era eCommerce adoption will be redefining leading brands. eCommerce giant Amazon has proven, at the Direct to Customer is a powerful model that consumers are coming to expect. As this model is rapidly becoming a part of the new normal, we explore how adopting ‘direct to customer’ in a brand’s sales and marketing strategy will define the leading brands of tomorrow. In this first webinar, talks from two highly experienced senior digital marketing professionals Emmanuel Arendarcyzk (UK/FR) former Google executive and founder of Zesta, as well as Markus Varsikko (FI) the leading authority on Amazon in the Nordics and founder of Dash Retail. THE FUTURE OF ECOMMERCE Direct to Customer the Impact of Amazon This webinar series explores how eCommerce has come of age, in the pandemic era eCommerce adoption will be redefining leading brands. eCommerce giant Amazon has proven, at the Direct... Brand Leadership Community 44:35 <p><p><strong>THE FUTURE OF ECOMMERCE</strong></p> <p><strong>Direct to Customer &amp; the Impact of Amazon</strong></p> <p>This webinar series explores how eCommerce has come of age, in the pandemic era eCommerce adoption will be redefining leading brands.</p> <p>eCommerce giant Amazon has proven, at the Direct to Customer is a powerful model that consumers are coming to expect.</p> <p>As this model is rapidly becoming a part of the new normal, we explore how adopting ‘direct to customer’ in a brand’s sales and marketing strategy will define the leading brands of tomorrow.</p> <p>In this first webinar, talks from two highly experienced senior digital marketing professionals Emmanuel Arendarcyzk (UK/FR) former Google executive and founder of Zesta, as well as Markus Varsikko (FI) the leading authority on Amazon in the Nordics and founder of Dash Retail.</p> </p><p><a href="http://blc.twentythree.com/future-of-ecommerce-webinar-series-1"><img src="http://blc.twentythree.com/60445192/63670545/45c4df5c2e3146ff2c77613fb5443aa4/standard/download-6-thumbnail.jpg" width="600" height="338"/></a></p> ecommerce future webinar