On the Move, Episode 2: Where Will Agency Growth Come From in the AI Era?

AI is helping agencies work faster, but it is also changing what clients are willing to pay for. Projects are getting smaller, billable hours are under pressure, and competing on price is becoming harder to sustain. So where can agencies find their next source of growth?

In this episode, Steen Rasmussen and Robert Johnson discuss what these shifts mean for agency leaders. They explore the limits of selling time, the difference between winning a larger share of a client’s budget and creating more value, and how agencies can turn work they have already done for clients into repeatable products and recurring revenue.

A candid conversation about the commercial decisions agencies face now, and what it takes to build a business that can grow beyond the next project.