Beyond the Tools: Rethinking Teams, Decisions and Work in the AI Era

Organisations have spent years investing in data platforms, dashboards, CRM systems and increasingly sophisticated marketing technology. Yet having more tools and more data does not automatically lead to better decisions or better ways of working.

Now AI is changing more than the technology itself. It is beginning to influence how people access information, how decisions are made, which tasks are automated and what organisations need from their marketing and analytics teams.

In the second episode of the BLC Brand Connect Webcast, Jomar Reyes sits down with Anders Rosenqvist and Thorstein Nordby to explore what happens when technology moves from supporting the work to actively taking part in it.

How do organisations turn data into decisions people can act on? How should analytics and marketing teams be structured when AI can answer questions, analyse performance and carry out tasks? Will people still work inside dashboards and CRM systems in the same way? And which responsibilities should remain human?

The conversation will also look at the realities behind transformation: changing roles, improving data quality, building trust in automated systems and helping people adapt to new ways of working.

It is an open conversation bringing together perspectives from marketing performance, CRM, Revenue Operations and AI-enabled workflows.

Join the second episode and be part of the con